Brandwatch, a social media monitoring company, has acquired BuzzSumo, a content marketing and influencer identification platform, for an undisclosed sum. The acquisition adds an important arrow into Brandwatch’s q [...]
A long-time Facebook brand marketing exec has been tapped to lead marketing efforts at Oculus. Rebecca Van Dyck will be joining the virtual reality team as CMO.
The hire, first noted on Twitter by reporter Alex Heath, w [...]
Hulu announced this morning the appointment of Kelly Campbell, the current head of Global Growth Marketing for Google Cloud, as its new chief marketing officer. The strategic hire for the streaming service will see Camp [...]
In the shadow of its Inspire partner conference, Microsoft today launched in preview three new tools for small businesses: Microsoft Connections, Microsoft Listings and Microsoft Invoicing. These join the company’ [...]
At Google’s Marketing Next conference, the company is announcing a new beta for Google Attribution, a free tool for examining the role that different marketing strategies play in customer purchasing decisions.
MailChimp has long offered its users an easy way to manage and run their email marketing campaigns. Now, for the first time in its long history, the company is going beyond email marketing with the launch of a new tool [...]
DataSift, which taps and structures data from social networks to provide more insights into it, has added a new partner to its own network. The company has linked up with LinkedIn — the social network for the wo [...]
Do you have to tweet to use Twitter? Is Twitter a social network? Many people still think so because the company has failed to properly position itself – and its broader use cases – to the general public thr [...]
According to the Mobile Marketing Association's (mmaglobal.com) 'Mobile Marketing in India State of the Industry 2015' report, marketers are well aware of this opportunity: 58% of marketers regard mobile as a & [...]