Marketing

Social media monitor Brandwatch acquires content marketing platform BuzzSumo
imglobalnetwork.com
 Brandwatch, a social media monitoring company, has acquired BuzzSumo, a content marketing and influencer identification platform, for an undisclosed sum. The acquisition adds an important arrow into Brandwatch’s q [...]
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Former Facebook brand marketing head is new Oculus CMO
imglobalnetwork.com
 A long-time Facebook brand marketing exec has been tapped to lead marketing efforts at Oculus. Rebecca Van Dyck will be joining the virtual reality team as CMO. The hire, first noted on Twitter by reporter Alex Heath, w [...]
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Hulu hires Google marketing veteran Kelly Campbell as CMO
imglobalnetwork.com
 Hulu announced this morning the appointment of Kelly Campbell, the current head of Global Growth Marketing for Google Cloud, as its new chief marketing officer. The strategic hire for the streaming service will see Camp [...]
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Microsoft launches new email marketing and invoicing tools for small businesses
imglobalnetwork.com
 In the shadow of its Inspire partner conference, Microsoft today launched in preview three new tools for small businesses: Microsoft Connections, Microsoft Listings and Microsoft Invoicing. These join the company’ [...]
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Google Attribution is a free and easy way to evaluate marketing efforts
imglobalnetwork.com
 At Google’s Marketing Next conference, the company is announcing a new beta for Google Attribution, a free tool for examining the role that different marketing strategies play in customer purchasing decisions. [...]
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MailChimp goes beyond email marketing and launches support for Facebook ad campaigns
imglobalnetwork.com
 MailChimp has long offered its users an easy way to manage and run their email marketing campaigns. Now, for the first time in its long history, the company is going beyond email marketing with the launch of a new tool [...]
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DataSift connects with LinkedIn as its latest social marketing partner
imglobalnetwork.com
 DataSift, which taps and structures data from social networks to provide more insights into it, has added a new partner to its own network. The company has linked up with LinkedIn — the social network for the wo [...]
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Twitter tries to explain itself – again! – via a new marketing campaign aimed at attracting users
imglobalnetwork.com
 Do you have to tweet to use Twitter? Is Twitter a social network? Many people still think so because the company has failed to properly position itself – and its broader use cases – to the general public thr [...]
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Scenario Of Mobile Marketing in India
imglobalnetwork.com
According to the Mobile Marketing Association's (mmaglobal.com) 'Mobile Marketing in India State of the Industry 2015' report, marketers are well aware of this opportunity: 58% of marketers regard mobile as a & [...]
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