Social Marketing Company Unified Acquires Analytics Startup Awe.sm

Social Marketing Company Unified Acquires Analytics Startup Awe.sm

awesm Unified, which has created what it calls a “social operating platform,” is announcing that it has acquired analytics startup Awe.sm.

Unified offers tools for buying ads on social media, and for monitoring other ad-buying systems. Earlier this year it added business intelligence data for tracking broader trends in a companies’ social ad spending. Read More

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