Google Moves In On Publishing, Launches Global Exchange With Time Inc. To Merge Ad Sales In The U.S. And UK

Google Moves In On Publishing, Launches Global Exchange With Time Inc. To Merge Ad Sales In The U.S. And UK

A big move today for Google in its bid to play a larger role in how publishers sell online advertising. Today it has announced the launch of the Time Inc. Global Exchange, a new ad exchange, powered by DoubleClick, that will let advertisers buy ad placements across not just Time’s online publications in the U.S. but in other countries, too, and across multiple platforms (mainly desktop and… Read More

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