Facebook’s Standalone App Plan: Launch Betas, If They Work Grow To 100M Users, Then Monetize

Facebook’s Standalone App Plan: Launch Betas, If They Work Grow To 100M Users, Then Monetize

Facebook Apps Facebook plans to launch more standalone apps, and today on its Q1 earnings call, Mark Zuckerberg laid out a blueprint for picking which ones to throw the company’s weight behind. First, its Creative Labs initiative will build apps with specific purposes. If they resonate with users, Facebook will push to grow them to 100 million users. If that works, only then will it try to earn money off them. Read More

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