Mobile Marketing Archives - Page 5 of 17 - imGlobalNetwork

Buyagift.com and OpenMarket Incentivise Repeat Purchase with Mobile Marketing
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LONDON--(BUSINESS WIRE)--Buyagift.com, the UK's leading gift experience provider, has successfully run a seasonal SMS trial campaign with OpenMarket, the global leader in enterprise mobile engagement. The campaign provid [...]
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3 Practices for Successful Mobile Marketing
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While much has been said about the importance of leveraging smartphones for marketing, there is little documentation yet on what assures success in mobile marketing strategies. This article explores 3 crucial practices for su [...]
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Retail Marketers Set to Put More Moola into Mobile Marketing in 2016
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“The Rise of Mobile Marketing Spend in Retail” is based on conversations with more than 200 retail marketing executives with the authority to make spending decisions. The big news: 87 percent of retail marketers said they [...]
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Analysis of 671M push notifications shows mobile marketing's potential has …
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Leanplum, a mobile marketing automation platform, is announcing its first research study today, called “Breaking Barriers to Push Notification Engagement.” The study, which is the result of an analysis of 671 million push [...]
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Minding the Gap: How In-Store Mobile Marketing is Reaching Across Generations
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In 1923, Hungarian sociologist Karl Mannheim published an essay titled “The Problem of Generations” that claimed people are significantly influenced by their socio-historical environment, forming social generations that i [...]
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How to be More Effective with Mobile Marketing
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When transitioning to a mobile marketing strategy, it's important to include social media channels in the equation. With more mobile devices around, people are using social media at an unprecedented rate. The question th [...]
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Mobile Marketing Is Core to Businesses in India
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According to eMart Solutions, 71% of digital marketers in India—including channel partners and brand managers—believe that mobile marketing is core to their business. And nearly as many (68%) said they have integrated mob [...]
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Top 5 tips to rock your 2016 mobile marketing strategy (webinar)
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Recently John Koetsier, mobile economist at Tune and Jason Allen, VP of digital at Gamestop, got together for a CMO Roundtable to discuss Tune's recent comprehensive study on mobile marketing lessons from 2015, and then [...]
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Marketing Movers and Shakers: Perk.com Teams with Celltick
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Marketing Movers and Shakers: Perk.com Teams with Celltick. Perk.com Inc., a cloud-based mobile rewards platform provider, recently announced that it has entered into a partnership with mobile marketing company Celltick. The [...]
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