Mobile Marketing Archives - Page 4 of 17 - imGlobalNetwork

Movers & Shakers: S4M, SpotX, Swrve and Start
imglobalnetwork.com
The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is a regular feature following the hottest hires in the industry, so you can keep track of who [...]
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Cause & Effect: Why a Mobile Marketing Strategy Impacts Your Social Strategy
imglobalnetwork.com
Running a social media strategy and a mobile marketing strategy isn't all that different from hosting a house party. Marketers (and their brands) can play the role of any number of guests: the charismatic talker who has [...]
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How Fashion E-Commerce Brands Use Mobile Marketing Personalization
imglobalnetwork.com
It's not enough in 2016 for E-Commerce companies to have an app that's a direct replica of their website. E-Commerce brands that are winning the battle of in-app purchases right now are creating a personalized exper [...]
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Supersonic Announces Mediation for Mobile Interstitial
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This latest product upgrade follows the September 2015 merger of ironSource and Supersonic, forming the largest independent mobile marketing and monetization platform for developers looking to turn their apps into scalable, s [...]
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The 10 Minute Mobile Marketing Strategy for Small Business
imglobalnetwork.com
But to get the biggest bang for your buck, I highly recommend planning out what you want to say to your customers and prospects. When it comes to mobile marketing, you only get 160 characters…So, you've got to keep you [...]
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App Annie picks up mobile marketing analyst AppScotch
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AppScotch was founded back in 2013 and set out to “bring transparency “ to mobile marketing. App Annie complemented its various rounds of funding since launch with further investment to the tune of $63 million in January. [...]
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Successful Mobile Marketing Campaigns: Tips For Small Businesses
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You don't have to be a big business to reap significant rewards with your SMS marketing campaign. Small retailers, restaurants, bars, services, schools, nonprofits and other small-scale enterprises have also been able to [...]
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Mobile Marketing 101 For Service Businesses
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With the number of mobile users now exceeding desktop users, the importance of a strong mobile marketing strategy is no longer in question. Even so, many service-oriented businesses are putting off making the jump. I've [...]
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(VIDEO) Mobile Marketing Shortens Purchase Journey: Light Reaction's Elken
imglobalnetwork.com
BARCELONA -- Advertising no longer has to drive interest to an eventual sale - today, it can help complete the sale immediately, even on mobile, says an ad-tech chief focused on improving mobile performance marketing. "T [...]
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