Email Marketing Archives - imGlobalNetwork

The Giant Email Marketing Statistics Guide | EveryCloud
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Email marketing is one of the most effective Internet marketing tools for business. It allows you to build direct communication between the brand (or business, the company) and potential or existing customers. The result of s [...]
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Is email marketing dead among younger demographics?
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The conclusions from those two studies couldn't be more mixed, so in order to find out more about how younger demographics really feel about email, Marketing Dive spoke with two industry experts, Marie Homne, senior mark [...]
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How Small Businesses Can Conquer the Big World of Email Marketing
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Small business owners don't have a luxury of large companies to hire email marketing experts and, therefore, miss out on potential sales opportunities daily. Just because they've made some classic, easily fixable mi [...]
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Cartier, Burberry lead in forgotten but important email marketing
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British fashion label Burberry and French jeweler Cartier are the top email marketers, according to a new report from ContactLab and Exane BNP Paribas. “The Dawn of Luxury CRM: Email do's and don'ts” examines br [...]
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Email Deliverability Rates Dragging You Down? Try These 10 Do's and 7 Don'ts
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About 1 in 5 emails never reaches the intended inbox, according to Return Path's 2015 Deliverability Benchmark Report. Yet email deliverability rate remains one of the most overlooked email marketing metrics. Though most [...]
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Email Marketing: Best Practices for Success
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In my field, eCommerce email marketing is essential. Follow-up emails, sale and coupon notifications and abandoned cart emails, are a crucial part of turning a one-time buyer into a repeat customer. But there are a few email [...]
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5 Practical Tips to Improve Your Email Marketing Campaign
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Every business needs to grow, and email marketing remains one of the best tools for both reaching and maintaining customers. While a few years ago, marketers were quick to announce that email was dead. This has proven to be f [...]
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The need for speed in email marketing
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ss-email-man The marketplace moves at the speed of light. Email marketing technology? Not so much. Now more than ever, marketers have a need for speed — nimble technologies that help us respond to real-time opportunities by [...]
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