Copywriting Archives - Page 2 of 13 - imGlobalNetwork

The Hinterlands of Copywriting – why we should all spend time with a peculiar …
imglobalnetwork.com
Copywriting, you may well have noticed, exists beyond the gleaming plains of Nike and Coca Cola. Lawnmower repairers, window cleaners, people who bake cakes that hyper-realistically resemble the heads of your loved ones – a [...]
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Secrets that will help master your B2B copywriting skills
imglobalnetwork.com
Do you ever look at your website and think that it could be better, but don't know exactly where to begin? That's the stance of all too many B2B marketers today; products and services that rock, and pages with brill [...]
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Seven Rules For Digital Copywriting All Brands Should Follow
imglobalnetwork.com
For any brand, its “voice” is communicated via smart, concise copy that communicates how its offerings align with the customer's needs and values. In order to create copy that inspires, however, agency executives mus [...]
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How My Terrible Copywriting Skills Make Me A Sought-After Marketer
imglobalnetwork.com
There's a myth going around that you need to be a brilliant writer to build a respectable social media following but that's not how it worked for me. Every week I have to say no to a number of marketing opportunitie [...]
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How to Become More Creative with Your Copywriting
imglobalnetwork.com
When it comes to marketing for startups, many things must be done correctly if the ultimate goal of creating conversions is going to be met. Data analysts, market researchers, web designers, and graphic designers all work tog [...]
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6 Clever Copywriting Tactics to Boost Your Conversion Rates
imglobalnetwork.com
Great copywriting is like having a top salesperson selling your stuff 24/7. By using proven copywriting tactics you can boost your conversion rates, turning more of your website's visitors into customers. Without good co [...]
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Goldman Sachs leads a $30 million round for Persado's AI-based, automated …
imglobalnetwork.com
Sometime today you're going to read a marketing message that was probably written by Persado's software — and if you haven't, Goldman Sachs has led a $30 million investment into the company to make sure you w [...]
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10 common online copywriting mistakes
imglobalnetwork.com
But digital writing requires a unique approach that caters for the way people read online, i.e. through scanning the page for information that is relevant to them. In this post I'm going to cover 10 common online copywri [...]
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How The Two Ronnies' comedy gold fuels my childhood nostalgia
imglobalnetwork.com
The week after I left university - panic-stricken at the prospect of finding a job that might entail wearing shoulder pads and carrying a briefcase – my first interview was with an advertising company for a junior copywriti [...]
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