Ands & Buts: Why conversational copywriting needs to break the rules

Ands & Buts: Why conversational copywriting needs to break the rules

Do you know what happened to the last person who told me I shouldn't start a sentence with the word 'and'? I filled a pillow case with snooker balls and soup tins and beat them to death. Actually I just muttered something surly under my breath and had

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